We all know SEO is important. However, it can feel overwhelming and confusing to implement it correctly and successfully. There are words you might not understand, acronyms and techniques that are foreign. Don’t worry! I’ve compiled a list of my top 9 SEO strategies to help you optimize your blog!
Create In-Depth Content
Google likes in-depth content because it demonstrates that you are providing real value to the user. The ideal length for a piece of content then is generally considered to be somewhere between 800- 1,500 words. SEO strategies
Link Out to Quality Resources
Likewise, linking out to high-quality resources can also be seen as proof that you’re offering reliable information and this will help to make your site more trusted.SEO strategies
Space it Out
Spacing out your content is important as it will help you to make your site easier to skim read and glance through. Conversely, if you greet your visitors with a big ‘wall of text’, then they’ll be very likely to leave as quickly as they arrived!SEO strategies
Use AdWords
AdWords is a PPC tool that allows you to pay for sponsored links at the top of the SERPs. This can be useful as a way to test the profitability of a certain keyword before spending a lot of time and money to rank for it!SEO strategies
Editing Old Pages
Editing old pages is a great way to make sure that you keep them relevant in the eyes of Google. Google is very sensitive to whether a site or a particular page on a site has been recently updated, and if you have pages that you haven’t even looked at for years then Google will presume that the information they share is outdated and thus no longer relevant. Make sure then that you keep editing old pages from time to time to keep them up to date and so they look fresh in the eyes of Google. SEO strategies
Tailoring Your Articles Based on Searches
The first rule in show business is to give the people what they want, and that applies in SEO too. Take a look at your web stats then and see what people are searching to find your website. If they’re landing on your pages regularly by searching for a question you aren’t actually answering, then this clearly would make a good article to write. You know that you’re capable of getting at least near the top of that SERP and that’s when you’re not even writing specifically for that topic and you know there’s an audience there – so what are you waiting for?SEO strategies
Building Relationships
Too many people think of SEO as a cold process of swapping links and posting articles without ever developing relationships. Actually, SEO is at least partly about who you know, just like any other business. Cultivating relationships with other blog owners, for instance, is a great way to get links to your site while chatting on forums gives you a receptive community where you can post them yourself.SEO strategies
Creating Internal Links
Don’t just link in from your site, but make sure you’re also linking internally. I have a bodybuilding website that has pages describing all the common exercises and muscle groups. Thus, whenever I write the word ‘biceps’ I will always link back to my existing page on biceps, and likewise for anything else. This helps Google and visitors to find new pages and reminds them of the old ones.SEO strategies
Have a Site Map
Better yet is to have a site map and this is something that every site owner should spend time building. This way you have one resource where Google can find all your new links, and that will mean it’s able to quickly index any new post or article you upload. SEO strategies
Check out a few of my top SEO tool recommendations. Oh yea, and they’re FREE!
