The Lifestyle Edit was created as a space to spark real, candid conversations amongst creative female founders. Since inception, we’ve made it our mission to tap into our community of trailblazers and give them a platform to pay it forward and share the strategies behind their success. Now, hundreds of thousands of women come here for inspiration, action steps and support on everything from visibility, marketing, and branding to advice on getting into a state of flow and tips on how to cultivate a growth mindset.
Outside of the content they produce, they are a community first and foremost. They believe that magic happens when you put a group of dynamic go-getters in the same room so the TLE umbrella now includes a quarterly supper club series, hosted in London and New York, along with pop-up co-working days and their ongoing entrepreneurship retreat.
Meet Naomi Mdudu, The founder of The Lifestyle Edit
“I spent the majority of my career working as a fashion editor in national newspapers in London where my true education came from navigating the delicate balancing act between the storytelling of editorial and the commercial engine that kept that possible. As a business strategist, I’ve worked with some of the leading names in the fashion and lifestyle industry on creating compelling campaigns and activations and now make those strategies and insights available for the start-ups and solopreneurs that need them.”
“Today, entrepreneurs hire me as a business coach to provide them with the clarity and action steps necessary to grow and scale their businesses. My superpower lies in taking the product or service you’ve worked hard to create and giving you the tools you need to stand out in a crowded market so that your ideal clients can find you.”
“I didn’t always have this business though. Just a few years ago, I had what, on paper, was my dream job. I traveled the world, I interviewed people I never dreamt I’d be able to. I made a decent living and had all the perks that come with a corporate job. Only, it was enough. I found myself working 12-14 hour days, and often weekends, to create content I didn’t believe in. By the end, I was just going through the motions every day and worse still, I was burnt out. It was through following a hunch and taking massive action to turn my idea into a reality that led to the multi-six figure business I’m running today.”
“I’ve been able to transform my life and my income through entrepreneurship so it’s my mission to support as many women as possible to do the same.”
Interview with Naomi Mdudu
Katie: 00:00 Hi everybody, and thank you for tuning into the Hustlenomics Podcast. I’m your host, Katie, and today I am so excited to be talking with Naomi Mdudu. She is the founder of The Lifestyle Edit. So Naomi, thank you so much for coming on the show.
Naomi: 00:13, Katie, thank you so much for having me.
Katie: 00:15 So I am so excited to have another fellow podcast host on the show. And so do you mind talking a little bit about what you do and who you are and your background?
Naomi: 00:24 Yeah, so I started my career as an editor. I worked as a fashion editor here in London for many years, and you know, I was working in publishing at a time where there were so many changes, you know, pages in print were getting smaller. We were starting to focus a lot more on digital at the time. And also one of the amazing things about my job was that I got to get access to such incredible founders and I would spend, you know, a day, you know, half a day, I’m getting almost like an MBA in business, just interviewing these incredible entrepreneurs. And I would get back to the office, and there was just no way for me to put these incredible insights. And as I was surveying the landscape you had in terms of entrepreneurial content, you had the very hard Forbes, which was very kind of masculine fortune 500 company on one side.
Naomi: 01:26 And then in the consumer women’s titles that I had worked at, the, the kind of publications I was consuming, they either completely ignored entrepreneurship altogether or it was so aspirational that it was so far removed from the majority of people’s experiences. So really sparks this passion for me to utilize the relationships that I’d built over my career and share some of those stories. So share stories of women that had built incredible businesses and you know, the highs, the lows, the opportunities, and the challenges that came along with that. But also really getting to the nuts and bolts of the strategy. What are the things that they have implemented that have helped contribute to their success? Because I think one of the exciting things is that now entrepreneurship is discussed. You know, it’s part of the public discourse, but it can be, so again, aspirational, you know, quit your day job and start a business, but not as much as said about breaking down those core strategies that you need to go from ideation to scale.
Naomi: 02:35 So that’s how the lifestyle edit started. And our business has gone through multiple kinds of incarnation. So when we started, it was all about supporting creative female entrepreneurs with their journey. Starting off with content, we then evolved. One of the big things that I used to do, my old job, was bridging the gap between editorial and commercial and really kind of helping brands create compelling advertorial that inspired people to take action. And as the changes were happening in publishing, it was also happening with brands. All of a sudden, they needed to have an editorial voice. They needed to create three 60 campaigns. They needed to be online, offline, working with influences, brand ambassadors, creating editorial content, having their editorial voice. So we started TLE studio under the lifestyle at it umbrella where we were working with lots of fashion lifestyle brands on creating the three 60 strategies and also helping them with implementation and simultaneously through the content that we were creating, we’ll build in this incredible community of women who either had businesses or women who were in nine to five jobs, but really wanted to kind of cultivate these ritualize on their own terms and saw entrepreneurship as a vehicle to do that.
Naomi: 03:55 And they were coming to us and saying, you know, I want to connect with more like-minded people. You know, I want to be able to, I know that I’ve created something really special, but I don’t know how to turn this idea into a business. So we started offering supper clubs, retreats one-on-one and group coaching packages to take that corporate experience that I’d had from, you know, my, my former life and make that those insights accessible to women at the start of their entrepreneurial journeys.
Katie: 04:30 That’s incredible. That is so cool. That’s a tool that everybody needs, didn’t even realize they needed probably. So you’re doing this full time. Are you still working in publishing?
Naomi: 04:40 Oh, no. Once I came up with the idea, I left straight away. So I’ve pretty much been doing it full time from the beginning.
Katie: 04:48 And so is this the first business you’ve created on your own, or have you been an entrepreneur in other senses as well?
Naomi: 04:53 So I’ve had content businesses in the past of, of course, that that’s my wheelhouse, but nothing even remotely of the scale of my business now.
Katie: 05:04 Awesome. That’s exciting. So you talked about, you know, providing content and tools and strategies to bring that dream to life. So you have a newsletter that I keep hearing, you know, people raving about. So can you tell us a little bit about your newsletter and what you might find in it if you know when people signed up?
Naomi: 05:21, Yeah. So it was really important for me to create a newsletter that one felt like you were part of a community, but also that gave content that was different from the content that was elsewhere. So when we started well when I started the lifestyle edit, I always wanted our interviews to be about championing incredible female entrepreneurs. It was never about my thoughts, you know, as someone that has a wealth of experience that I had, there was still so much kind of insights and kind of things that I was experiencing in my business, seeing in the market and with my clients that I wanted to be able to share. So I see the newsletter as that space where I can go in on, you know, the the the things that I’m learning as I’m learning them. And of course, we’re talking about the content that we provide. But I think one of the biggest frustrations that I found in, in subscribing to news desks is it’s a, it was always just we have a new blog post, we have a new podcast interview, and you know, if you’re already consuming that person’s content, you probably subscribe to their podcasts, you check out their blog. So I wanted our newsletter to offer more value that can continue to help the founders that were there and, you know, give them a reason for opting in.
Katie: 06:48, Yeah. And so how are you connecting with all these different women that you’re interviewing?
Naomi: 06:53 When we first started, it was all women that were already in my network that I’d worked with. I was like, you know, this person is awesome, but because they work behind the scenes, many people don’t even know what, who they are or what that role possibly even is that, that a role like that also exists. So I’ve started with my community and then, you know, once I’d interviewed them, they would be recommending other people. So I love to work based on recommendations. And then I’m also just always looking in the market, like who is an expert in these strategies? What are the things that our audience is struggling with? Where do my competencies end? How can I bring experts on the show to share their stories, but also kind of hone in on their expertise so that you know, our audience can get access to those. So on a proactive front, that’s all the things I’m looking for. But then, of course, you know, as you know where more people are downloading and sharing about our content, we’re also getting founders approaching us, wanting to utilize the platform for their businesses to, yes. Awesome.
Katie: 08:02 And so you’ve interviewed tons and tons of women, and I’m sure you’ve heard all different kinds of stories. Have you noticed a theme and certain struggles, things that they’re going through that you see over and over again that is a universal thing that people maybe don’t realize, Hey, somebody else is going through that too?
Naomi: 08:19 Yeah, that has been one of the great parts of it is that you realize that actually, we think that our problems are unique. I only really aren’t, you know, that messy, scary, unknown. How am I going to pay my bills? How am I going to make this work? Oh my God, I’ve just left the security of a steady job. Oh my God, my friends don’t understand anything about what I’m doing. Like all of those like feelings, especially at the beginning, our universe or experiences. But the one thing that I see that [inaudible] across the gamut with the women that we feature is this belief in their why that is so palpable that has enabled them to kind of overcome those moments of fear and self doubt that it just natural, just part and parcel of the process and yeah, this ability and willingness to kind of do the hard stuff and yeah, just be willingness to kind of start before you’re ready and not see missteps as an failures, as a bad thing, but more as a way to kind of learn more about their customers or clients.
Naomi: 09:28 And just continuing to kind of course correct. And just seeing it as research and information rather than, you know, a setback that stops them from moving forward. You know, with all of the entrepreneurs that we interview, it’s kind of, you know, they’ve succeeded as the only option. No, there’s no other kind of alternative. So that is reassuring. So a lot of those kinds of strengths and qualities I think runs true of all of the women that we interview. And I always say that you know, to be an entrepreneur you have to be kind of a special kind of crazy. So yeah, those are just some of the things that come up.
Katie: 10:03, Yeah. And as an interviewer, you know, you’re learning about other people all the time and getting all this new information. As you’ve interviewed these women, has there been something that you learned about yourself that surprised you?
Naomi: 10:14 Oh, that’s such a good question. I think I’m always learning about myself, and I don’t think it’s necessary, you know, I have a conversation, and it’s that like you Rica moment, it’s more of that slow burn. The more I’m having these conversations, the more I’m seeing myself reflected in those in those stories. I think very often as listening to an interview recently with Michelle Obama cause she’s she is promoting her new book Becoming, and she was, you said a really interesting point that very often, especially as women we kind of, we find it really easy and we love championing the stories of other people that we very often downplay on the power of our own story and our own becoming story. But so one of the really amazing things for me is being able to, as I am celebrating these other women and their stories, see so much of my own experiences reflected in that and having those experiences validated to a certain degree too.
Naomi: 11:22 So I think that’s one of the biggest things, which has been reassuring and encouraging. So I think it’s more of the confidence that comes with that and that slow build and you know, get in that reassurance that, you know, you’re, you’re not the only one that experiences these things. It’s absolutely part and parcel of the experience. And that’s one of the things I’m always trying to drill into our content, that there’s never a moment where you have arrived. There is always a stage after that. And I think very often can convince ourselves that yes, when I reached this pinnacle in the online space, it’s this like six bigger moment is like, yes, I’ve made it. And you know, whenever you, if you hit a milestone, there’s always going to be that next stage, and it’s okay. You know, we’re always going to be coming up against things, you know, once we kind of, when we’re up-leveling and going into that next stage. So I think hearing women that are even far beyond, you know, further ahead in the journey just has given me that permission that, you know, it’s okay and the learning process doesn’t stop. It’s not, you know, a one and done. You know, I’ve hit that place, and it all stops.
Katie: 12:36, Yeah. I like that perspective a lot. I do. And you’ve built like an amazing community, a, you know, online and through your podcast. And I know I’ve struggled with this and I’ve talked to people who struggled with this, you know, if you work from home, or you know whatever circumstances you have, it can be hard to sometimes build that community and feel supported and through the things that you’re going through, do you have some unique ways of building community around you? You know, whether it’s of FEMA entrepreneurs or just other business owners that people may not have thought of that they could try to kind of find that support that they’re looking for?
Naomi: 13:09 Absolutely. My number one piece of advice is to be of service, and don’t be afraid to put yourself out there. One of the things that I’ve done pretty much from the beginning in my business is I’m always, you know when I’m on Instagram, and I’m just out and about, it could be that I’m in an event I’m looking for like who is doing a similar thing to me? Who do I respect? Who do I feel like even though we don’t know each other like we would be best friends if we were ever connected and I reach out to them and I’m not afraid to be like, Hey, absolutely love what you’re doing. It’s so inspiring to see that you are just as committed to supporting creative female entrepreneurs as we are as a business. I would love to connect if you have time for coffee or a call.
Naomi: 13:58 And those have become some of my best allies and friends in this industry. But also partners and P you know, collaborators too. So don’t be afraid to reach out to people — number one. I think everyone’s flattered when you know, when someone reaches out and appreciates that the work that they’re putting out in the world and we’re all looking for community and tribe, and you know, people that we can connect with. So that would be my thing and make that a routine. I’m doing that monthly, reaching out to new people and really cultivating those relationships, but also doing it from a place of service. So it’s not just, you know, I want this, it’s, you know, I’m always saying, you know, what are some of the things that you’re struggling within your business or what are the key focuses for your business right now? I would love to support you if you’re ever in New York. And if I could see that New York is like a big focus for them. I’m like, is there anyone that you can introduce you to? When’s the next time you’re in town? So leading with service is another one too.
Katie: 15:03 I like that. And I’m glad you mentioned that. Most people are flattered when you reach out. I think sometimes we’re afraid that people are going to be annoyed or you know, whatever. But almost a hundred percent of the time, people are flattered or interested in connecting. So if we keep that in mind, it can be a little bit less scary.
Naomi: 15:19 Totally.
Katie: 15:20, Yeah. And social media is such a big thing in our world today, especially for anybody who has an online business and especially the big kahuna Instagram. And it can be an amazing tool, and it can be the biggest enemy for us sometimes. Tell me about it. Yeah, I mean, just the comparison game alone, especially as a female entrepreneur, can be so overwhelming. How have you approached social media in a way that builds community and builds people up and tries to avoid that negativity that can sometimes seep in?
Naomi: 15:49 Yeah, it’s such a tricky one. So I feel like there are two parts to your question. So the way that we’re using Instagram to build community is that it was a real turning point, and it sounds so obvious, but I see a lot of people fall into that trap of this, and we did too, that you make your Instagram about you. So I’m experiencing this in my business, and you know, just constantly sharing what’s going on with you and your business, and you’ll content on the not realizing that actually marketing is all about your ideal client, your content. You constantly need to ask, like what’s in it for them. And that was a real turning point. So whenever I’m, we’re brainstorming, you know, our content, whether that’s on Instagram stories or in the feed, I’m constantly thinking, okay, what have people in our news sets community had been saying that they’re struggling with?
Naomi: 16:46 What were some of the comments on like some of our last posts when people were sharing some of their experiences? What are the pain points that constantly keep coming up? What are some reservations? I’ve heard when I’ve been on discovery calls, and I always use that as the foundation of the content that I’m creating. To me, the biggest compliment is when somebody messages me and is like, Oh my God, you just posted that. And it was exactly how I feel right now. Or that was the exact message that I, that I needed to hear. Right now, it’s all about making it about your client and making them the hero. And that doesn’t mean completely forget about yourself, but it’s about, okay, if you’re sharing stories, how are you using that to facilitate a transformation for your ideal client? And then the next thing is then when you all sharing those kinds of really compelling, value-driven content, don’t post and ghost-like encourage conversation and when people interact with you, don’t just, you know, put an emoji, get to know them.
Naomi: 17:51 BS, social on social. Remember, you know, if somebody said something, so you know, once I did like a book recommendation and you know, people are like, Oh my God, I love that. So I will just, even sometimes instead of just scrolling in the feed, if I’ve read something else, it’s really interesting. I might just hit them up with a DM and be like, I know that you loved that last book. If you’re looking for something else to add to your Amazon list, you need to check this out. And they’re like, Oh my God, you remembered. Right. It’s about just being a human and thinking about social, about actually forging meaningful connections. You know, sometimes people will comment and say, Oh yeah, I needed to hear that I was having a crappy week, sending them a DM and being like, I hope you ended this week better than you started.
Naomi: 18:37 You know, just things like that, that show that you care. Building a community is not just about trying to get more people to engage in like your content. It’s about you delivering that value back too. So that’s it. And to the last part of your question, just avoiding that negativity. For me, I, that’s my, my, my number one focus and that’s why when I’m not posting, or I’m not engaging, I try to stay off Instagram as much as possible and just moving away from the scroll or try to do it in designated times. And on the weekend, I try and have at least one day where I have a digital detox, and because Instagram is so addictive, I delete the app for a day or two days on my phone. So I’m not even there. So that I don’t get that fatigue because one of the things I was finding is that there’d be chunks of time where I’m like super on it, and I’m just really enjoying it, and I’m engaging, and I’m consistent, and then I would get that burnout.
Naomi: 19:43 Like I’m seeing consuming too much of other people’s content and ideas. I am just so mindlessly scrolling, and I’m like exhausted from it too. That, that would end up affecting my ability to show up and serve my audience. So I’m constantly trying to find that healthy balance of being present enough that we’re consistent in sharing and giving that value, and you know, making sure that there’s that two way conversation, but doing it in a way that feels good and doesn’t feel like it’s draining or taking away from me. Yeah, I love that. I think sometimes we forget that we actually do have control over it instead of controlling us. It can feel the other way completely, completely. And it’s one of those things, of course, it’s, it changes according to your business, but you know, work-life balance and cultivating life on your terms is such a fundamental value for my business. So I’m constantly having to remind myself that I need to be living the life that I’m talking to my clients and my community about. So if I am exhausted, I am over pushing myself. I am over-consuming. I’m not taking time to create because I’m constantly consuming other people’s content, then I’m not showing up as the best version of myself, and you know, showing my clients that transformation that they’re striving for too. So it’s important for us to make sure that we’re embodying those values of our businesses.
Katie: 21:11 Yes. I love that. And I mentioned at the top of the show that you’re a podcast host as well. So do you mind telling us a little bit about your podcast?
Naomi: 21:20 Yes. So really easy, the lifestyle edit podcast, and yeah, it’s just been such a pleasure to work on. I’m all about long-form journalism, but what would happen is that you know, there’s only so long you can make an interview, and we’d again have so much more material that we couldn’t use. So it’s been great to be able to take those conversations away from a written format and be able to kind of invite people into those conversations. And I think there’s just something really beautiful and intimate about being able to hear people’s voices.
Katie: 21:56 Yeah, I agree. I love producing content on all different platforms. I think that’s so fun. So are you hosting as well as producing and editing or are you, what’s the process there for you?
Naomi: 22:07 So I am doing all of the interviews, so we do both interviews and solo shows. So the solo shows are just with me. So I do all of that. Then I do the edits, I kind of play by playback through everything I decide, all the cuts, the edits. And then I send that over to my hubby to be who in his day job is actually, I’m an audio and video producer, and then he does all the actual technical stuff. I have so much respect for the people on that side, but just have no interest in learning how to do it myself. So he does all of that kind of stuff, and then I’m not someone else on my team. Then managers, kind of all of the social media and getting, making sure that we have all of the kind of promo to shout about it when the episode goes live.
Katie: 22:56 That’s awesome. There’s nothing better than knowing when to outsource.
Naomi: 23:01 Yes. Tell me about it. Staying in your zone of genius. Oh, my God. It’s like a game-changer.
Katie: 23:07 Yes, absolutely. And you have so much going on in so many creative pursuits and all this stuff. How do you avoid burnout?
Naomi: 23:15 Yes. No, that’s such a great question. So one of the things is that I’m a big supporter of this idea of the one thing. So I work in 90-day increments, and I’m always, so I’ve been doing it now for 2019, just planning what my whole year will be. So I kind of reverse engineer. So I think where do I want to be at the end of the year? What are the steps that I need to take in order to get there? So okay, so what would I need to be working on in Q one that will be the domino to getting where I want to be by the end of the year. And then I become, so laser-focused on that one thing. So I even have it in my calendar as a recurring thing. Like this is my time for my one thing. If like meetings come up, partnerships, anything that is not related to my one thing, I just won’t do it.
Naomi: 24:07 When I’m consuming content, I’m reading books, I’m listening to podcasts that are business based. I’m only focusing on trying to get insights on strategies that relate to my one thing. So, for example, if it was all about Instagram for Q1, I wouldn’t be focusing on Pinterest. I wouldn’t be listening to podcasts, and I wouldn’t be doing a course, or you know, a webinar on Pinterest. I become, so laser-focused on that one thing. So it doesn’t become overwhelming. I think very often we become overwhelmed because we’re consuming so much and we’re hearing this is working for this person, this is working for that person. We’re trying to implement too many things at one time, and it becomes really hard to do anything and do it properly. And then we start to lose that excitement and passion because our focus is so diluted, our results then become diluted, and there’s nothing more discouraging than getting diluted results when we feel like we’re working really hard.
Naomi: 25:03 So that’s the number one thing. Another thing is that I really ground myself in a morning and evening routines. So you know that whether that’s like meditation, I try and move my body, whether that’s a run or a walk, I Johno just things that make me feel good, and you know, helped me align with my why and really connect me to that. And I’ll use that as a foundation. So when I’m looking at what I’ve set out as my to-do list in the day, I’m like, is that in alignment with my why? You know, how do I want to feel today, does my to do this? Is that in alignment with that? So I’m always kind of, so I really use that to help kind of ground me and keep me focused and on track with that kind of bigger picture vision.
Naomi : 25:48 And then I, I outsource, I make sure that, you know, I realized that I, yes, there’s certain things I can do on my own, but why should I, if there are people that are so committed to areas that just aren’t my sequence source or just things I don’t love doing. So I’m always trying to think, you know, is there somebody who’s better equipped to me to do this? What’s the secret sauce, and what’s my secret sauce? How am I adding the most value to my business? How can I delegate as much of the other things as possible? So doing that over the last few years has enabled me to create stronger boundaries between work and personal. And I think people can be quite triggered when they hear people say, you know, boundaries between work and personal because it’s like, Oh, but if you love what you do, why do you know it should just all be?
Naomi: 26:43 And you know, all the same. And I love what I do. But the danger sometimes when you’ve created a business out of something that you love is that it becomes your life. And when I think about cultivating my best life, it’s about having work that is incredibly fulfilling and enables me to feel like I’m making an impact, but also work that enables me to create deep and meaningful experiences or moments with the people that I love. You know, giving me the space to explore my interests and things like that. So, so having that support in the business has enabled me to be able to have those boundaries. So I don’t work in the evenings. I don’t work on weekends. Weekends are my time for family, friends. And also, just replenishing my creative juices so that when I am working, it’s so much easier for me to step into that flow state. And we all know what it’s like when we’re in that flow state where work just feels so easy. Everything is coming. So naturally, we get that when we’re taking care of ourselves, and we’ve given ourselves permission to take a break. So yeah, those are just some of the things that I use that really helped me kind of fly, talk burnout.
Katie: 28:00, Yeah. That’s interesting. That just made me think about my own kind of life and what I do cause all of my hobbies are also what I do for work. Like that’s interesting, maybe I should look into doing something outside of anything that I do for work that still fills me up. Do you have stuff that you do that’s, it has nothing to do with your work that you just love doing outside of that.
Naomi: 28:24 Totally. So I love, you know, spinning, I love going to museums and exhibitions. I love food. I’m always interested in like, what’s new and happening in the city. My, my hobby to be is really great at like finding like cool things for us to do, like a new market that’s come up or you know, a new exhibition. I love the kind of arts and culture and that kind of side. So, yeah, and part of it is was I had to really relearn what my hobbies were because before it’d be like, oh, I’m reading all about kind of business models and financial structures on a Saturday. And I find that genuinely really interesting. I could totally do that. But it made me, I think I was on a podcast, and somebody said like, what are your hobbies outside work? And I really couldn’t think about it and I realized that I don’t want to be that person that, you know, I’m at dinner with friends and the only thing I can speak about is work it, you know, very often we can take the very type an approach that we had in our former lives and just transfer that over to our businesses, right where it’s so all-encompassing and it’s the only thing that we focus on.
Naomi: 29:42 So that’s why then we start to get into these unhealthy habits where the success of our business is such a huge, if not the source of our identity and our self worth when we have other things that we are equally passionate about, that we are giving them space to explore. I think it really helps move away from that.
Katie: 30:05 Yeah, and I think at the probably does help us become better business owners as well because we’re not one dimensional.
Naomi: 30:11 Absolutely. Absolutely.
Katie: 30:14, Yeah. So outside of the amazing resources that you share on your website, which guys, you’ve got to check it out. There’s so much great content. Do you have any other resources that you really enjoy either personally or just in business, whether it’s other podcasts, books, courses, anything that you think the listeners might enjoy that you could recommend?
Naomi: 30:31 Yeah, so I am a huge reader. I’m like going through like two to three books a week. So that’s definitely where I’d recommend, I feel like the value that you get for such a cheap price, it’s just an absolute no brainer. So some of my favorite books, I think everybody should read. First of all, Danielle LaPorte’s books. I absolutely adore love. If you’re more on the woo woo side like me, I think you absolutely love them. She’s all about helping creative entrepreneurs. That’s her audience, but with the guise of, it’s not just about business strategy. It’s about creating a life on your terms and getting really crystal clear about what living your best life looks like. So she has two great books. I loved the desire map and the fire starter sessions. The loved, loved, loved those. Another one I recommend is Tara Moore’s book playing big.
Naomi: 31:26 If you are dealing with fears of stepping out on your own or taking things to the next level because you’re suffering from self-doubt and impostor syndrome. She articulates how to overcome some of those feelings in a beautiful actionable way. So I read that. And then another book that I love if you’re looking for something that’s a bit a little bit heavier on the business strategy is the E myth. It’s a book by Michael Gerber, and it came into my life, and like the best time, I was running myself where I gave trying to do everything, and a friend of mine recommended it to me, and it’s been like an absolute game-changer. So he’s, he says that one of the reasons why a lot of small businesses fail is that the founder stays in the technician and manager mode where you’re basically technician, you’re the Doer, you’re the executor manager, your managing the output.
Naomi: 32:25 And then he says it more entrepreneurs need to be focusing on being the visionary and seeing the bigger picture. So it goes back to everything we were talking about, about delegating and making sure that you are in your zone of genius and the areas where you can push the business forward. Because as founders, that’s our job. So those are just a handful of some of the books I’d recommend if you had to our Instagram kick, the linking our bio, you’ll see we’ve got like a full reading list of books and resources that we recommend, and we also have some on our website to the lifestyle edit.com
Katie: 32:59 Awesome. Awesome. I will link to all of that on the show notes. I’m going to check out some of those for myself. And do you have anything coming up in the new year or any big goals, any big projects that you’re excited about and looking forward to?
Naomi: 33:10 Yeah, so one of the things I love doing the most is working one on one and in groups with our communities. So we have business mastery, which is our group coaching program. So there you’re getting all of the business strategies, but you’re able to work alongside a group of other creative female entrepreneurs at a similar stage as you where you can, you have that inbuilt support as you are deep-diving into the strategies in your business. So if that’s something of interest, definitely head to the website and find out. And then I’m always working one on one with clients too. So we have an incredible free month program. So if that sounds like something of interest to you and you kind of would love to have someone who’s already been there that can really support you in growing and scaling your idea, then definitely head out to the lifestyle, edit.com and click on the work with us tab and it’ll just break down all of our different coaching packages. So you have all the information there.
Katie: 34:12 Wonderful. And do you mind just going over all the places that they could find you again?
Naomi: 34:15 Yes. So the lifestyle edit.com we are the lifestyle and its podcasts on iTunes, and then we are on Instagram at the lifestyle edit.
Katie: 34:26 Perfect. Awesome. Thank you for sharing that, and thank you for sharing all of those valuable insights and resources. I appreciate you taking the time to come on the show today.
Naomi: 34:34 Oh my God. It’s been an absolute pleasure. Thank you so much for having me.
Resource List:
The Desire Map: A Guide to Creating Goals with Soul
The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
